The Color of Thrills

Used in coatings and plastics, Ti-Pure™ titanium dioxide helps keep amusement park rides colorful, durable, and safe.

Amusement Park Rides

The Power of Chemistry Helps Amusement Park Rides Run

1Source: Fields, R. Douglas. “Why We Prefer Certain Colors.” Psychology Today, www.psychologytoday.com/us/blog/the-new-brain/201104/why-we-prefer-certain-colors.
2Source: Ciotti, Gregory. “The Psychology of Color in Marketing and Branding.” Entrepreneur.
3Source: Amusement Park Ride Safety