Our Chemours company vision focuses on our higher-volume, differentiated premium products that position us for growth across the world.
Our approach is to invest in the areas where we are the strongest by focusing on our differentiated portfolio of performance chemicals. These are the premium products our customers in developed and developing markets buy in high volume. Products such as titanium dioxide, fluoroproducts, cyanide, and more that are essential to making many goods that people use every day.
The Chemours Company vision to become a higher value chemistry company is based on addressing four distinct global trends.
Developing Markets Are Growing.
When we look at the world, we see a middle class in the midst of continuing growth. This is a timely opportunity for Chemours to meet these increasing demands through persistent innovation of our products. Because as this middle-class grows in buying power, so does its demand for air conditioners, refrigerators, paints, and consumer electronics—all important parts of the middle-class lifestyle which our performance chemicals help power.
Developed Markets Want Value-Added Products.
Our products are consistently providing new, innovative, high-market impact applications to meet consumer or market demands and provide a competitive edge. For example, our Viton™ fluoroelastomers, already the benchmark for automotive use, are finding new applications in the wearables market due to their high stain-resistance, durability, and feel.
Sustainability and Responsibility Is the New Standard.
We’re focusing on delivering responsible, sustainable products—like our new low global warming potential (GWP) refrigerants and blowing agents—that our customers need in order to meet regulatory requirements. Not only because it’s good for our business, but also because it’s the right thing to do for the future of our planet. We help our customers set themselves apart from competitors by providing innovations in processes and products that exceed expectations of sustainable manufacturing.
Our low global warming potential (GWP) refrigerant, Opteon™, is already geared to meet the standards of the European marketplace to use HFO refrigerants by 2017, helping reduce CO2 emissions globally.
Our non-fluorinated fabric protector, Teflon EcoElite™—used in apparel and water-resistant coatings—is now made with 60% renewably sourced content.
Using Ti-Pure™ Select TS-6300 in place of a universal titanium dioxide can shrink the carbon footprint of paints used in buildings by 20% or more.
Safer management of cyanide, from production through disposal, supports producing more gold with less risk.
A Rising Demand for Gold.
The demand for gold is poised for resurgence over the next five years. We anticipate a growth in sodium cyanide demand of about 5% per year as a result of the expected 1.5% increase in gold demand in that same period. To prepare ourselves for this opportunity, we plan to increase our sodium cyanide solvent capacity by at least 50% come 2017. This will prepare us to meet the converging trends of strong demand for gold and ores with lower gold content head-on.
We’re leveraging advantages that are unique to our company.
A balanced portfolio.
We’re aggressively simplifying our portfolio of products and focusing on three key growth initiatives: titanium technologies, fluoroproducts, and cyanide—the offerings and performance chemicals that are the heart of higher value chemistry. The aim is to keep our portfolio balanced and nimble enough to respond to the needs of developed and developing markets alike.
President and CEO, The Chemours Company
Leading brands built on constant innovation.
We never stop working to improve our products and services; this is a main reason why customers choose Chemours. We have transformative product innovations and new customer-led applications in our pipeline that are positioning our industry-leading brands for continued growth. But we don’t stop there—we’re always looking for ways to expand our horizons of innovation even further as we prepare for future market challenges and opportunities. For example, we’re continually upgrading our titanium dioxide products despite already being the largest manufacturer in the market.
Our leading brands such as Opteon™, Teflon™, and Ti-Pure™ represent a powerful platform for future growth in a wide range of end markets in more than 130 countries.
Global operations to scale.
Markets are more globally minded now than ever, and so are we. In evaluating this shift, we recognize our sizable advantage in providing economies of scale. Whether it’s fluoroproducts or our TiO2 business, we have facilities worldwide that tailor products so they meet the needs of emerging markets while keeping costs under control.
We have a new TiO2 facility coming online in Altamira, Mexico, that’s going to be the lowest cost provider of its kind in the world, allowing us to better serve our customers.
E. Bryan Snell
President, Chemours Titanium Technologies
We are positioned for the future.
Becoming a higher value chemistry company means that we are intent upon delivering higher value to our customers, our value-chain partners, our shareholders, and the world at large. We are focusing our energies on becoming the kind of company that both leads change and responds to the changing needs of the world.
*Source: "Future Trends and Market Opportunities in the World’s Largest 750 Cities," Oxford Economics, 2014.
**Source: "Consumer-Goods' Brands That Demonstrate Commitment to Sustainability Outperform Those That Don't," Nielsen, October 12, 2015.