Erich ParkerSenior Vice President, Corporate Communications and Chief Brand Officer
Erich leads Chemours’ corporate communications and brand. He originally joined DuPont in 2008, as the communications director of the company’s safety and protection businesses and two years later advanced to creative director and global director of corporate communications. He assumed his current role in 2015.
Erich’s contribution to DuPont included leading it to redefine its position within the global economy. Now he’s leveraging his talents in communications strategy to position Chemours as a global leader. A brand champion, he says that he’s passionate about international marketing and that he loves creating marketing campaigns that find messages that resonate across borders.
Q: What is the value of brands?
A: For a new company, having famous brands like Teflon™ and Ti-Pure™ is like starting a relay race with the first two legs already run.
Q: Where did you get your passion for words?
A: I had a wonderful 8th grade English teacher who truly loved the way language works. She helped me see the connection between the rules of grammar, sentence structure, and the expression of ideas. I was such a geek. My favorite thing (besides singing) was diagramming sentences. I did not sit at the popular kids’ table in the lunchroom, as you might guess.
Q: What's on your playlist?
A: My first career was singing opera, so there is music by the late Dame Joan Sutherland, a dear family friend, and Luciano Pavarotti, among others. Hmmmm. And there’s German lieder baritone Dietrich Fischer-Dieskau and jazz vocalist Ella Fitzgerald—two performers who’ve given me hours of pleasure.
Erich led the initiative to develop DuPont’s positioning and created branded content and program sponsorships with the BBC, CNN, Bloomberg, Times Now, and Fortune. Prior to joining DuPont, Erich was principal of his own public relations and marketing communications firm based in Washington, D.C. and Manhattan, New York.
Erich’s clients and employers have included scientists, engineers, famous chefs, securities brokers, opera singers, actuaries, film and television stars, and two U.S. presidents. Erich has served as executive vice president of a Washington, D.C. based issues management firm, director of communications for the American Academy of Actuaries, founding executive editor of the magazine, Contingencies, and public affairs aide for renewable energy at the U.S. Department of Energy. Prior to that, he sang opera on stages around the globe.
He earned a Master of Arts from the University of North Carolina at Chapel Hill, North Carolina and is accredited by the Public Relations Society of America. Throughout his career, he has earned industry recognition including five Silver Anvils—the Oscar of the U.S. public relations field—two Clios, six Tellys, and over a dozen other awards for writing, film production, and graphic design.
Senior Vice President, Corporate Communications and Chief Brand Officer
I strongly believe in the power of a brand that forms the basis of a relationship with an organization, a product, or a person. Given the cacophony of noise in today’s communications landscape, brand is more important than it has ever been.