You may be surprised by all of the different areas in the construction and remodel market where TiO2 and our mineral products are used. In the areas of residential, commercial and industrial construction and remodel, you will find TiO2 white pigment in architectural paint, where it provides the ability of paint manufacturers to offer the wide variety of colors that are available today. One of the most important features that TiO2white pigment provides in architectural paint is coverage. The more TiO2 that is in your paint, the better coverage you will get with that paint. For exterior paints , TiO2 provides durability and protection to the painted surface from ultraviolet (UV) rays from the sun.